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Social Media Use by the Super Affluent Consumer
My Aunt Gale would have been considered a super affluent consumer (generally meaning her annual income exceeded 500K), however she would have rolled her eyes at the label. Aunt Gale was much like her...
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Exceptional Customer Service: The Most Important Aspect of Customer Loyalty
Recently VIPdesk and Affinion Loyalty Group conducted a survey of Loyalty Marketing Professionals which revealed the importance of exceptional customer service, exclusive rewards and concierge service...
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Understanding the Affluent Market
Understanding the affluent market is a challenge, especially today, with so many uncertainties in the economy. It is critical, however to gain an understanding of this market and to determine how to...
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